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Saturday, 2 March 2019

ETO TO MEET WINNERS OF TROPHY LAGER 5-A-SIDE TOURNEY

Trophy lager, a leading quality beer brand and one of the national treasures from the stable of International Breweries Plc, a proud part of the AB InBev family, has kicked-off a football tournament for lovers of Trophy beer called ‘Trophy 5-a-side Field of Honour’. 5-a-side football is a variation of association football, in which each team has five players, with four being outfield players and one goalkeeper.

•L-R: Brand Manager, Trophy, Funsho Elubeku, Folarin Falana (Falz), Joseph Yobo and Femi Adebayo, all Brand Ambassadors, Marketing Director, Tolu Adedeji and MD, International Breweries, Annabelle Degroot, during the unveiling of the newly signed-on Brand Ambassadors for Trophy and the 5-a-side football tournament, at the Fun Turf, Lekki. The launch, which took place at the Fun Turf in Lekki marks the beginning of a 10-week long football tournament organised by International Breweries, makers of Trophy lager. The maiden edition of this event is expected to cover four states: Lagos, Ogun, Osun and Oyo States with the team recruitment. 


PENALTY MISS DENIES ARSENAL DERBY WIN


While the super fans of Trophy Lager beer will be selected nationwide. After the knock-out stages which will hold in all participating states, the semi-finals and finals will take place in Lagos State. The winning team will go away with N3 million and qualify for the all expense paid ‘Africa 5 tournament’ regional finals in Tanzania. According to Adedeji “Aside from taking home the winning prize of N3 million, the winning team will be meeting Samuel Eto’o, the renowned African football superstar, and also have bragging rights as the best 5-a-side football team and an opportunity to participate in the continental finals taking place in Tanzania later this year.” The football matches are open to all customers of Trophy Lager beer. Interested players will be recruited as 10-man teams through accredited bars across the four states. Details of participation are available in major bars. The tournament will kick-off with the teams representing their communities in a round-robin stage, after which winners will proceed to the knock out stages. The 10-week-long campaign will produce a final winner by May 12, 2019. In her remarks, BU President – West Africa, International Breweries Annabelle Degroot, said, “At International Breweries we put our customers first and strive to give them all round value whether in an experiential manner or otherwise. That is why we are happy that the Trophy 5-a-side Field of Honour tournament will resonate well with our people who are also football lovers.”

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